Waldrons Solicitors, a cornerstone of legal expertise in the West Midlands since 1867, has today unveiled a refreshed visual identity and brand platform as part of its continued evolution and growth.
The new brand captures both the strength of Waldrons’ heritage and its modern, client-first approach to legal services. Featuring a revitalised logo, refined colour palette and a new strapline ‘Supportive Legal Experts | Trusted Since 1867’ the updated identity reflects the firm’s growing confidence and strategic direction.
Managing Director Joseph Norton commented: “Our brand is more than just a logo, it’s how we present ourselves to our clients and each other every day. This refresh honours our proud history while making sure we remain relevant, modern and consistent in everything we do. I’m incredibly proud of the people across the firm who helped shape this, as it’s a brand that truly belongs to all of us.”
The fresh identity is accompanied by a new internal Brand Book, updated materials and a phased roll-out to all offices will ensure consistency in how the brand is communicated both internally and externally.
We extend our thanks to our internal focus group for their insight, ideas and honesty throughout the process and to Solved Creative for bringing the brand to life with clarity, creativity and care.